It wasn’t easy, that’s for sure. Three months ago I was in Portland, Oregon with a rented camera I didn’t even know how to turn on, telling people I would broadcast a live show on a blog, without knowing if it would work. Then I said that three months later we would give away a recording of that show even though I didn’t know how. I told a record label that my company would take care of all the details. But that was only after I convinced that record label, a management company and an artist they needed to create a community and trust that it would work. They all took gambles and tonight we needed a win.
The site was built spectacularly, the word was getting spread, and we waited for the record. About a week ago we found out the company set to give away the record wasn’t going to work due to some legal issues. No problem. We can work around it. Four days ago we found out the second company set to give it away wasn’t going to work out due to other reasons. This left us with one option, and that was to build it ourselves. Had we ever built a website designed to capture emails and give away a free record? Nope. Had we ever done it in four days? Nope. Randy worked literally day and night to come up with something that was going to work, and with amazing compromise and effort from the second company, something magical happened. It was going to work. Except we still didn’t have the record.
After several frantic phone calls, and stress levels though the roof, the day was upon us. For those of you paying attention that day was today…. well yesterday if you’re paying attention to what time it is. Everything was finally set, the meeting with the label today went outstanding, and we were still waiting on the record. Turns out it takes a long time to mix things, and even longer to send them across the country via uploading.
Here’s where it gets interesting. This record was set to release at midnight Pacific Time, which meant 2:00 AM my time. By the time it was midnight my time I started to get worried. By now we had a chat going on Phil’s site with people discussing what song was their favorite and what they were looking forward to. Phil hung out there most of the night and did an amazing job cultivating the community that showed up to hang out. Randy and I worked frantically without a record still.
A few more phone calls and watching the clock the record finally arrived with just under an hour to spare. We still needed to attach the album artwork, put the songs in order, compress the record, upload the record and make sure it worked. By the time the upload started we had about twenty minutes before the release of the record. Phil was calling asking about time, as we watched the progress bar chase the clock. Once the record was uploaded we still needed to switch over to the new site and then hope that it worked.
The progress bar reached it’s end with three minutes to spare and everything was switched over but we still hadn’t tested it. We decided to go with it anyway and fix something if it broke while people were getting the record. Literally as soon as the clock hit 2:00 AM everything was switched and I started downloading a record I had never heard with a couple hundred other people. Nothing broke. Nothing crash. And I didn’t throw up. We needed that win.
I know there was a lot more to this story but if you are still reading this it’s time for you to just go get the record and enjoy it. My kids will be up in three hours and it’s time for me to wind down. Thanks for helping get the word out about this. This is the idea of community behind SkörInc. Thanks for being a part.












