I couldn’t go anywhere on The World Wide Interweb last week without hearing about Third Day.  Could you?  On my Twitter, I was getting updates about shows, every blog I clicked on was promoting the new record, and even my Google Reader was filled with new posts.  Even the efforts of  heavy hitters like Carlos and BooMama were summoned.  You want to know why?  Because my friend,  Dr. Mark Lee freaking gets it.  

I am whole-heartedly convinced that Mark is the mastermind behind spearheading Third Day’s career and taking it to a new level.  Sure they have new management.  Sure they have a new record.  But Mark has taken active steps to better his career on a completely grass roots level. And for that I applaud him. 

Here’s the thing.  Would I love to work with Mark and collaborate on some blogging/marketing ideas?  Absolutely.  But honestly, from what I can tell there is very little that I could recommend to Mark that he isn’t already doing flawlessly.  It’s bands like this and hopefully bands that I have the privilege of working with that will shape the future of this industry.

I miss seeing these guys more and I wish we could hang out, but  I’m glad they are doing so well.  It’s awesome to see friends that have taken control over something and are really running with it.  And if you haven’t check out Third Day’s blog.  At the very least go tell Mark, “Hello” for me and give him an Interweb pat on the back.  Seriously.  Go Now.  Say Hi for me.

Read Part One
Read Part Two
Read Part Three 

If you haven’t been reading Mark Lee’s blog… well, that’s just silly. There’s no reason not to. And I’m not just saying that because he said nice things about me. Mark’s blogs was one of the first I started reading and he has kept it up pretty regularly even though he’s a huge rock star.

Mark and I have been talking about a super secret project for a long time and as soon as we are in the same area for more than an hour we will unveil it in all it’s glory. But for now it’s something we talk about once or twice a month.

So if you haven’t, check out Mark’s blog and make sure to say hi.