The following text is from Seth Godin‘s book ‘Linchpin’.  I didn’t write the book or the following paragraph, but I think these few paragraphs, along with most of the book is what SkörInc has strived to be from the beginning so I thought I’d share.

“Madison House is a Colorado-based music management and booking firm.  They represent artists like Bill Kreutzmann, The String Cheese Incident, and Los Lobos.

As the music world comes crashing down they are thriving.  How’d they do that?

Because of people like Nadia Prescher.  Nadia is one of the people who runs the firm, and like her peers, she loves the music.  She comes to the shows when she doesn’t have to, works on the details that aren’t part of her job, and expends emotional labor because she can, not because she’s told to.

Successful musicians have plenty of choices.  If they pick Madison House, it’s going to be because the people at the firm care enough to make a connection, not because they are the lowest-price alternative.  Every PR and professional service firm can learn from this.  When your people do what they do because they love it, it works.  Even if they aren’t as technically adept as the competition.” – Seth Godin – ‘Linchpin’ (page 205)

Thanks Seth, for the reminder that we’re heading in the right direction.