Dear everyone in the Christian Music Industry who has told me they don’t need or want a blog, 

How are you today?  

I know we have had lots of talk, and lots of going back and forth about how you don’t need or want a blog.  You don’t see the value and I can understand where you are coming from if you don’t understand it, but I continue to respectfully declare that you’re wrong.  There have been a few of the “forward thinkers” that have jumped on the blogging train, but most of you have decided to stick to your MySpace and Facebook accounts.

After all it’s silly to think that we should evolve in online marketing and the like.  I mean, who does that?! There aren’t really any other bands doing that right?  What other band would create an entire website on a blog based platform and be doing things like “behavioral targeting” and stuff?  

Well ladies and gentlemen, let me tell you who would do all that fancy stuff. A band who feels like they could use a blog to benefit their career. A little band called Weezer.

On June 3rd, Weezer joined the likes of MercyMe, FEE, Natalie Grant, and Phil Wickham by launching a blog based website focussing on fan interaction, comments, and even a YouTube link.  Wow, look how innovative and revolutionary Weezer has become.  If only we had someone that could have told us this was coming we could have stayed ahead of the curve.

Anyway, thanks for your time everyone in the Christian Music Industry who has told me they don’t need or want a blog.  I will be talking to you soon.

your friend, 
brody.