I don’t know how legit this is, but Matt Maher tweeted an interesting article today stating that Apple might be planning to create a software that disables your phone’s camera when you try to video live events like concerts.  Really Apple?  The company that created the serving-size record?  Now you want to crack down on ‘sharing’?

Here’s the thing.  The Music Industry can continue pointing fingers at technology for the loss of their revenue or they can simply embrace that this is a different age and there’s nothing they can do about it.  People are going to share music.  There’s no way around it.  People are going to record your concerts with their phones.  It can’t be stopped.  And if I were an artist, instead of focussing on what needs to stop, I’d spend a little time making sure that my show was the absolute best experience that it could be so when folks see a crappy phone video version of it online, they’ll do anything they can to be at the show the next time I’m in town.

The folks that built horse carriages were probably pretty upset about things when the car came along, but at some point they needed to realize that technology had passed them up and if they were going to keep things going, they needed to adapt.  This is no different.  Apple won’t save the music industry (that they helped alter) because their camera’s magically stop working at shows.

My advice to artists?  Put on a better show. Blow people’s minds and let them share how awesome you are and see what happens.