The Birth Of SkörMedia
So, here’s something cool. If you follow me on Instagram or Twitter you probably saw that I was involved in the making of a couple music videos for a one Mr. Bebo Norman. Bebo’s got a new record coming out and we had the opportunity to film some music videos for the release. Three to be exact.
On top of taking a step in the direction of something I have always wanted to be involved in, this week was a much larger step in the life of SkörInc. With these videos and a couple others under our belt, I’m thrilled to announce the birth of SkörMedia. Armed with a handful of cameras and the talent of Mr. Ryan Slaughter, this addition to SkörInc is a long awaited one.
Along with websites now, SkörInc can now offer EPK’s, Music Videos, ‘The Making Of” videos and any other film related products. I couldn’t be more excited.
This has been a pretty major week for us, and there’s still a ton on the way. Lots of crazy stuff in the works. I’m going to try to be more active on here, so keep checking back for updates.
AFTER
Recently I’ve had the massive opportunity to work with a local film company run by Ryan Smith called Seabourne Pictures. They have a movie in theaters tomorrow called AFTER and you people need to check it out and see if it’s in your city. Kristin and I got to go to the red carpet premiere the other night and had a blast.
I’m not totally sure why I look like a serial killer in this picture, but Kristin makes up for it. Anyway. Check out the movie in select theaters this weekend.
33 Miles “Today”
So, I’ve been trying to blog more about the bands that we work with over at the Skör Blog simply because I’d like for that to be the place we all discuss that stuff. However, I always feel like kind of a jerk for not posting something on here too. Not to mention, I think more of you are used to hanging out here than over there, so for the time being, I’ll have to do both.
Well, if you haven’t heard, we launched a brand new 33Miles site today. It seems everything went off without a hitch and the guys seem happy with the site, so that makes us happy. Now, I have to tell you. These are hands down, some of the nicest guys you will ever meet. I know I say that a lot in this industry, but I guess there’s just a lot of nice people. These guys are right up there. I’ve known Jason casually for a couple years now, and just met Chris the other day. Both of them are super genuine, super caring guys that love their families and love what they get to do for a living. And speaking of that. What they do for a living is release CD’s just like the one they did today. It’s on iTunes for only 9 bucks. So I suggest you head over there and pick that up.
Anyway, I’m looking forward to getting started working with these guys and really allow their personalities to come through on their site. For now, head over to 33MilesOnline.com and welcome them to the SkörInc family.
Next Level Tour Pages
Okay, so remember when I said I was a little ‘geeked’ out about what we were working on for MercyMe’s Tour Page? Well, it actually worked and our first working model is up and running. Now, I know most of you are like, “yeah cool Brody, you’ve got some new buttons on there. Big whoop”. Here’s the deal, I’m willing to say it out loud right here on this blog, or more accurately type it out loud, that this tour page is an absolute game changer in the way that tour pages are done. Here’s why. In true Michael Hyatt fashion, I’ll give these points numbers.
1: Visual Mapping: We’ve seen the maps before. We’re certainly not the first to use this capability, but I still believe it’s rare enough to mention. We are all visual people when it comes to the Internet. No more scrolling though dates looking for my city. I know where I live in America. I look there and if there’s a pin, I’m going. Not to mention it helps with directions to the venue.
2: Creating Local Community: See those little faces on there? Those are your peers. Those are the people in your town, going to the same show that you are going to. You might not know them but they live near you, and they are interested in the same concert experience as you. And you can see them and get to know them. They have RSVP’d just like you and now you can see them directly on the tour page. Game. Changer.
3: Gowalla: Location based stuff. Yeah, it’s the ‘hot new thing’ right? Well with Gowalla we have the capability of creating “Trips”… or the music industry likes to call those “Tours”. Yes I know folks this is revolutionary stuff. Well guess what? You can now “check in” at the shows letting us know you’re there. And when we know you’re there, we can give you things. Have you ever “checked in” at Best Buy and gotten a free pair of Toms Shoes? Me neither, but I know someone who has. I don’t have details, but let’s just say, if I were you I’d be checking in at some MercyMe shows this tour.
So that’s it as far as the tour page goes, but I’ll tell you this. MercyMe’s LOVEWELL LIVE Tour starts tomorrow, and we’ve got some massive stuff planned. Along with checking in, we’ll have some cool things going on at the show which may or may not include something you’d need this for. Just sayin.
The New SkörInc.com
Well, if you follow me on Twitter or Facebook you probably saw yesterday that the new SkörInc.com launched. We’re super excited to start taking things to the next level. We’ve got some fun ideas for different sites as well as what we will be doing with some of the artists on the road. Lots. Anyway when you get a sec, head over to the new site, poke around, let me know what you like, don’t like, or anything else. Jordan did an amazing job on this build so he needs some love.
Also, we’ve got a new blog over there as well so it’s probably going to show up a little less here, and more over there when it’s Skör related material. Other than that it’s back to your regularly scheduled web browsing. Have a great Thursday.
The Afters – Light Up The Sky
Today’s the day folks. Today The Afters finally release their new record “Light Up The Sky”. These guys have been an absolute blast to work with and I can’t wait to see what this record does. And while we’re at it, let’s talk about this record a little bit. Okay, for real? This thing has been on repeat in our car for a couple months and (aside from the new Brandon Flowers record that also came out today, but that’s another post) it doesn’t look like it’s going anywhere. It’s a fantastic record. **I’ve decided to start using the word ‘fantastic’ more.
So here we are. At this place that we’ve been many times before. It’s time to start spreading the word about this fantastic record. Too much ‘fantastic’?
Oh yeah, I also wanted to tell you guys about the new page we added to The Afters site appropriately titled “Light Up The Sky”. This page is asking for you to tell your stories of how God has shown himself to you recently and when you do that it, quite literally, ‘lights up the sky’. It’s almost like magic.
Anyway. Go check out the site, go get the record and spread the word like crazy. Sound good? Go.
SkörInc Weekend Getaway
It’s team building week this week with SkörInc. Okay. I’m totally joking, but we are getting together for a little quality time at Lake Erie. You know. Because that’s what teams do right? Go to Lake Erie?
Seriously though. Since we are spread out all over the country, we’ve decided to take this long Labor Day Weekend and join up for a little regrouping and hang time. Not to mention, since we are all over the country, our families have never met, so it’s a great time to make that happen. We’ve gotten busier and busier and it’s time to take a moment to have some fun, get to know each other a little better and hit it hard when we come back.
I thought about making some shirts, but I couldn’t think of anything awesome enough. Let’s hear it. What should this SkörInc weekend be called? Best name gets a digital high five from me.
Ready? Go.
Natalie Grant’s ‘Love Revolution’ Today
Alright people. You know the drill. Today is release day for a one Mrs. Natalie Grant. I’ve been pretty heavily involved in this project, so it’s time for all the SkörKeepers to step up and start spreading the word. Make sure if you Tweet it, use the hashtag #LoveRevolution. Also make sure you use the link – http://bit.ly/bNFOk2 either on Twitter or Facebook. And for the 3 of you still on Myspace, do something there too.
Now that the business is done I’d love to know what you people think about this record. I know this crowd has a pretty diverse musical style so I’m interested in your thoughts. Thanks for spreading the word and being a part of this community.
StartALoveRevolution.com
Have you ever had that moment when you think of something that would be cool, but your not even remotely sure that it will work, and and then someone smart comes along and helps make your thought a reality? Today that happened to me… again. See now, I get to have that happen to me a bunch because I work with people way smarter than me. It’s pretty rewarding to be able to dream something up with these guys and then watch it actually happen.
We just launched Natalie Grant’s StartALoveRevolution.com and I’m kind of geeking out about it. I know for those not “social network-y” this might not be a big deal, but it’s a pretty cool thing to be able to see this actually working. The basic idea is that folks can comment on the site and we, the readers can literally watch it spread throughout the World. Jordan completely killed this thing and somehow made it work and I couldn’t be more impressed. So go play around on it. Let me know what you think. Let me know what you think could be better. And watch for this thing to start popping up more in the future. I promise you it will.
Madison House And Passion
The following text is from Seth Godin‘s book ‘Linchpin’. I didn’t write the book or the following paragraph, but I think these few paragraphs, along with most of the book is what SkörInc has strived to be from the beginning so I thought I’d share.
“Madison House is a Colorado-based music management and booking firm. They represent artists like Bill Kreutzmann, The String Cheese Incident, and Los Lobos.
As the music world comes crashing down they are thriving. How’d they do that?
Because of people like Nadia Prescher. Nadia is one of the people who runs the firm, and like her peers, she loves the music. She comes to the shows when she doesn’t have to, works on the details that aren’t part of her job, and expends emotional labor because she can, not because she’s told to.
Successful musicians have plenty of choices. If they pick Madison House, it’s going to be because the people at the firm care enough to make a connection, not because they are the lowest-price alternative. Every PR and professional service firm can learn from this. When your people do what they do because they love it, it works. Even if they aren’t as technically adept as the competition.” – Seth Godin – ‘Linchpin’ (page 205)
Thanks Seth, for the reminder that we’re heading in the right direction.
