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Ship

“What you do for a living is not be creative, what you do is ship.” – Seth Godin

I love having ideas.  I love brainstorming.  I love collaboration.  And when that happens, I’m ridiculously impatient until those ideas becomes a reality.  No doubt this is super annoying to the folks who actually help me implement those ideas.  See, I know enough about the technical side of things to break stuff, but when the question “can we do this” pops up, I’m out of my league.  And that’s pretty often.

The other day I was having a conversation about “the idea guy” and the problem with him.  People have ideas every day.  I have ideas every day.  So do you.  The kicker is getting those ideas out of your head and put into practice in a timely manner.  While it’s great to have the conversation that starts with “wouldn’t it be cool?” the longer I do this stuff, the more I see how much cooler it is when that idea is shipped.  It’s not enough to have the ideas.

This week I head out with MercyMe and we’ve got some cool ideas that I think will become a reality.  It’s taken a little while to set up, but there’s some cool things that I think we’ll be able to pull off on the road that hasn’t been done before to my knowledge.  I’m excited to see these ideas being ‘shipped’.

We’ve got another project that, what I believe, is an absolute game changer in not just the Christian Music Industry, but possibly the Entertainment Industry as a whole.  I don’t know if it will work.  I don’t know if we can figure it all out, and if it does, I don’t know if we can get it out there.  But here’s the thing.  We need to ship it.  It’s not enough to come on this blog and tell you, “Hey, check it out.  I got an idea.”.   It’s something that we need to pull off.

And this is where my impatience comes in full force.  I want to make phone calls about it.  I want to blog about it.  I want to not sleep until it’s a reality and a fully functional product.  I want to find a big league investor.  I want to ship.

Anyone else out there have either problems shipping, or having the patience to see it happen?


One Response to
“Ship”

  1. shellie (baylormum)

    Brody, in the 2 years I have been hanging around, I have yet to see anything less than stellar from you or your “team” of experts! You just need to work on that patience thing a little!

    You know I remember hearing this a lot in my life as an almost-Roman child: “Rome wasn’t built in a day”. The development of awesomeness & taking a risk is not for the impatient! I’m not saying you have to wait for the stars to align or anything, but anything this good, is better not done on impulse. Or too soon. You know there are a core group of your faithful who are always up for a test drive. It does not have to be perfect to be great. (although I know that’s what you would prefer!)

    And you can’t do everything at once. What happened to that giant dry-erase board you bought and installed? I’ve seen them used for time-lines or goal dates. Maybe you should try that!! :)

    And my impatience is on the line-up for the 2011 RAWRS. Hurry up already!!

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