Remember The Better Half
I haven’t been in the “business” world or the “entertainment” world long, but I’ve noticed something interesting recently and am wondering if it’s the same in other facets of business. I’ve noticed how common it is to forget or ‘overlook’ the family of the person you are doing business with. It seems like in the music industry specifically, it should be a family affair and the decisions that are made affect the entire family. Whether it’s signing a record deal, choosing a manager, planning a touring schedule, or even where to live the entire household is affected and the Industry (capital I) needs to recognize that. Now I’ve seen great examples of this, and I’ve seen really bad examples of this.
Look at it this way. If there is someone that you want to do business with, whether you’re a… let’s say web presence company, and want to start working with an artist and want them to understand that their success is important to you, yet when you meet their family you blow off their wife and ignore their kids, it’s sending a clear message that what is important to them is clearly not important to you. Or let’s say you’re a manager and are considering working with an artist, or an artist wanting to work with a manager, or an artist wanting to work with a web presence guy, or a label wanting to sign an artist, or whatever, but you don’t treat their family as if they deserve your time, how can they feel comfortable putting their career in line with you and the direction you would take them? Common sense right? But I think that happens more than we realize.
Now again, I’m sure it’s like this everywhere in business, but more specifically in the music industry, family needs to be more accepted and the ‘business’ side of things needs to realize that more. If an artist is important to you, then the most important people in their life also need to be important to you. If a manager is important for you to work with, their family has to be equally as important. And it goes both ways. Artists, if you want to work with someone, treat their family nice. Sounds simple right?
So this long-winded post is simply to say. ’Hey music business people, stop blowing off the wives and family of the people you want to work with. Yeah I know you want to look ‘cool’ to the artist and you think you’re cool because you work in the music business, but the easiest way to work with them, is to treat them all as if they are important to you.’
So is it like this in other parts of business? Does anyone out there see this happen in business?