Dear Christian Music Industry (Part 10)
My, my, my. It’s been a while since my last letter to you. And look at how you’ve grown! Now correct me if I’m wrong but I think even my last letter you to was a bit of an encouragement to you. Was it not? You’ve really taken this whole ‘Social Interaction’ thing to the next level haven’t you?! Some might even say that you’ve surpassed other music genres in the social media arena. I’m like a proud second uncle or something.
Now, let’s see. I’ve done a little research and it looks like nearly every Christian artist is now on Twitter and the numbers are growing every day. Now there are too many Christian Musician blogs to even count, and artists are even branching out and being creative themselves and coming up with different ways to interact with their (uh oh, here comes that word we all know and love) “tribe”. Yeah, I said it. Tribe.
All this to say, I’m happy things are going so well. I love seeing the interaction. And I’m not going to sit here and say that me or SkörInc had everything to do with it, but I hope that we were able to play a part in ‘shaking things up a little’. **And if you are new to these ‘Dear Christian Music Industry’ letters, please go back and check out some of the past letters. Id’ love to know your thoughts. But make sure you start here.**
So now what? Now that everyone and their road manager has a blog and Twitter, what can this letter possibly be about? Who in the Christian Music Industry is still struggling to find a “tribe”? Who’s struggling to interact with a fan base they don’t know they have?
The Record Label. This letter is for you.
What if a record label got a fan base? What if a record label became a living, breathing, likable personality that allowed it’s tribe inside? Into the inner workings of the backbone of the music industry? What if people were allowed to become a ‘fan’ of the label? A fan of the company that is bringing you music that you love.
Some say the record label is dying. People say the record label is the ‘bad guy’. People say that artists don’t need a record label to succeed. All of these things are both true and not true. I think if the labels stay the way they have been for the last several years, yes, they might die. But they aren’t. Label owners aren’t stupid. They are changing with the times and updating their ‘tactics’ the same as everyone else. And they should be. But what if they took it a step further? What if they became something to ‘follow’ along with the artists they are promoting? Would you pay attention?
What if the label allowed an “inside” look into what artists they were considering signing? What if there was an interactive voting system that allowed their ‘tribe’ to vote for their favorite potential artists? What if the tribe was informed on how songs got to the radio, and what all went in to promoting an artist? The packaging, the promotions, the tour schedules of all the artists signed? What if the labels website became not only a place of information, but a place of interaction geared toward the fans of these artists? And in turn, became something worth being a fan of itself? Maybe I’m just a music nerd, but I’d love to follow something like that if I was given the opportunity.
Now, sure, not everything you write about is going to be interesting to everyone, but hey, this letter is probably boring the heck out of my mom. But here’s the thing. Everything is interesting to someone. People care about what labels are doing. People want to know the inside story and they still don’t want feel like they are constantly being sold something. Come on record label. Let’s give it a shot. Let’s start a living, breathing, transparent, “designed for the fan” website and lets see what happens. Who’s up for it?