Dear Christian Music Industry (Part 6)
Dear Christian Music Industry,
I have an idea for you. See those three record covers up there? Pretty famous record covers right? Here’s my idea. I think it would be awesome for one your next record covers to be exactly like something that has been done before. What do you say? Go out and find a record cover that you think is awesome, one that really gives off a vibe that you want your record to give off and then copy it. Copy every detail, except make sure to put your bands name on it, and maybe if you copy the Weezer cover don’t wear that black and blue shirt. Maybe do a black and purple shirt instead. Portray yourself publicly as completely unoriginal and unartistic.
I learned a new word this week. Aesthetics. Have you heard of it?
Here’s the thing, Christian Music Industry. Since I’ve been writing you these letters I have noticed several blogs “randomly” popping up. I even touched on it in my last letter to you when I mentioned that some of you were blogging but still were viewing blogs as something “extra”. You’ve finally gotten to the point where blogs have become your “desktop wallpaper”, your “behind the scenes look” that you give away to fans. Congratulations. The problem with that is it’s simply a wrong type of thinking. Don’t agree with me? That’s fine. At least the Washington Post does. Blogs are not “extra”. Blogs have become your voice, your market research, your connection to the folks that want to support you and more importantly your image to the world online. Let me let you in on a little secret. They don’t want your buddy icons. They want you.
“But Brody, our blog is a representation of us. We blog almost daily and try to interact as much as we can. Look at how original we are with our fancy header image.” Good for you. Really, I mean it. I do have one question for you though. Why are you doing it from a blogger account that is available for the rest of the world to use? Why are you choosing a blog theme that any blogger can get, and just change the header out without even thinking? Is that how you want to portray yourself to the world? Unoriginal and unartistic? I mean if that’s the case book a ticket to London, take your shoes off and walk across the street for your next record cover.
Or you could do something custom. Something that no one has done before, and maybe something no one else can have. Show people that you care about your online public appearance as much as you care about your record cover’s public appearance. Just a thought. If your interested, I might know a guy.