Dear Christian Music Industry (Part 4)
I couldn’t go anywhere on The World Wide Interweb last week without hearing about Third Day. Could you? On my Twitter, I was getting updates about shows, every blog I clicked on was promoting the new record, and even my Google Reader was filled with new posts. Even the efforts of heavy hitters like Carlos and BooMama were summoned. You want to know why? Because my friend, Dr. Mark Lee freaking gets it.
I am whole-heartedly convinced that Mark is the mastermind behind spearheading Third Day’s career and taking it to a new level. Sure they have new management. Sure they have a new record. But Mark has taken active steps to better his career on a completely grass roots level. And for that I applaud him.
Here’s the thing. Would I love to work with Mark and collaborate on some blogging/marketing ideas? Absolutely. But honestly, from what I can tell there is very little that I could recommend to Mark that he isn’t already doing flawlessly. It’s bands like this and hopefully bands that I have the privilege of working with that will shape the future of this industry.
I miss seeing these guys more and I wish we could hang out, but I’m glad they are doing so well. It’s awesome to see friends that have taken control over something and are really running with it. And if you haven’t check out Third Day’s blog. At the very least go tell Mark, “Hello” for me and give him an Interweb pat on the back. Seriously. Go Now. Say Hi for me.
Mark is a king of social media.
Three words….
Mark. Lee. Rocks.
I agree with your assessment (to a point) in that Dr. Lee is the social media face of Third Day. My thought, though, is that Mark actually really digs the whole thing, and has fun sending random Tweets and blogging and such. That’s the sense I get, anyway.
But really, if you think about it, Third Day has been using the Internet since before the “social media” buzzword started flying around to create a community around their music. They have had message boards for years, and a real community has grown there. A big part of that community’s success is because their boards are really well managed, and moderators are active participants in discussion that goes on there. That’s something that I think other artists who have forums should take note of.
You are 100% right. Mark Lee does a great job of personalizing the Third Day “fan experience”.
oh and the album Revelation kicks some serious you know what. just for the record!
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